HOW THE SHOWS WILL BE PROMOTED

Both exhibitions will be backed by promotional campaigns designed to ensure attendance by the visitors you want to meet face-to-face. The programme for each show will be structured as follows:

ADVERTISING

In the weeks leading up to opening day, our advertising effort will ensure high level awareness of the show amongst the target audience.

Programme will utilise:

  • A press campaign that includes titles such as The Evening Standard, Metro, City AM, The Times and The Sunday Times.
  • Property Investor Media’s extensive databases of investors and UK/International property professionals (90,000+ records).
  • The media and databases of several established property & investment-focussed partners (1,000,000+ records).
NB: specialist media will be used where appropriate e.g. to provide additional support for a country or feature zone.

INTERNET

The show website will receive extremely high numbers of visitors because it is the point where all visitor pre-registrations take place. Additionally the website will be the main ‘call to action’ hub for all show marketing activity.

SHOW GUIDE

The official show magazine will be distributed to all visitors to the show. In addition, it is a proven mechanism for generating sales after the event has taken place.

SOCIAL MEDIA

As the show approaches, learn the thoughts of exhibitors and visitors and join in the preshow discussion via our YouTube, Twitter and Facebook pages. These are accessible via the show website.